The production folks at Pacific Magazines have been smart in packaging the latest issue of Better Homes and Gardens magazine. They had to bag this issue to deliver the magazine with the FREE Mills and Boon book. To ensure that shoppers understood the vale of the free gift, they printed promotional information about the book on the back of the bag and pointed to this on the front of the bag. This is a great way to ensure that the free gift does its work and helps drive sales of the magazine. Well done to those attending to this detail.