We are promoting the latest issue of The Australian Women’s Weekly with this column placement adjacent to the counter – seen by every shopper in-store. We also have a pocket with the title placed with newspapers as well as placement in the usual location for AWW.
In our newsagency activity in the first week of the on-sale is crucial for AWW sales to our success so we go out hard and then pull back after the first week. So far, so good.
We will place copies next to knitting titles in the second week – to tap into the opportunity of the free knitting book which comes with this issue of The Australian Women’s Weekly.