Placing Bieber from Girlfriend at the front of the newsagency facing into the shopping mall is working a treat at attracting traffic in school holidays. Pacific Magazines timed the publishing of this title ideally, getting it out in time for the school holiday traffic bump.
We have the title in three locations – at the front of the store facing into the mall, next to music titles and with Girlfriend in the usual location for that title. It needs and deserves this active support.
We have high hopes for Bieber. Time will tell whether Justin Bieber has the pulling power of a year or so ago. We hope he does. His fans are very important to us.