More and more newsagents are transitioning their businesses, embracing new traffic generating opportunities, taking on products not traditionally offered to newsagency shoppers and working on improving business efficiency. I see the results in the business data I am fortunate to see almost every day.
What I see often are wise moves from newsagents with an eye to the future. Okay some moves don’t work … such is the nature of embracing change.
But there are plenty of newsagents who are not embracing change, newsagents waiting for others to ‘fix’ their businesses.
Newsagents who are not actively chasing change in their businesses today face a challenged future. The guaranteed traffic of newspaper, magazine and other shoppers is no longer guaranteed. We have to become proactive retailers.
We have to accept complete responsibility for our situation. Yes we can complain that others are to blame and we can feel let down by history … but that won’t change our situation today.
We have to accept complete responsibility for our situation.
This is good. It makes us, as business owners, responsible.
These are themes I am exploring in the new workshop: NEWSAGENCY OF THE FUTURE – START HERE. Click on the city to book a free sport: Melbourne, Sydney, Brisbane and Adelaide.
For newsagents wanting a TO DO list, this session will be ideal. I am stripping away what we need to embrace change and will focus on change options available to newsagents.
I have some excellent case studies from newsagents well advanced in implementing change strategies. I also have some ideas from overseas to share.
There is no doing we are in transition. The opportunities for us are wonderful … if we embrace them.
Mark will you be doing the presentation in the ACT soon.