PPB, the administrator of Darrell Lea has advised that they should have financial information ready by early next week for parties interest to get the first view of the state of the business.
With 127 newsagents saying they would financially and operationally support a bid to purchase to Darrell Lea, there appears to be interest in being part of a bid. Whether this can be engineered is another thing.
My understanding is that there are plenty of parties lining up for a tilt at the iconic brand – so many that it could be a bidding war. If that happens money will undoubtedly win.
Since the announcement…….Confectionary sales in my store…. Teusday Up 300%, Wed Up 240%, Thurs up 200% and Fri Up 180%……..maybe DL should have announced this earlier !!!!
Order up. Supply does not appear to be diminished.