We wanted to clear out some of our older ink inventory but rather than discount those with approaching expiry date we decided to run a sale for the weekend only – to tap into the end of the school holiday traffic and to move stock. We are running an across the board 20% discount on ink and are promoting this in the front of the store and in-store with simple posters which compete for attention.
The sale has also been timed to fit with our plans to reconfigure ink to better suit the brand preferences of our shoppers. These have changed over the last year and we need to reset our inventory commitment to the brands to reflect this.
Too often newsagents leave stock for too long. We prefer to track performance and make necessary decisions along the way to move what is not moving. It’s what our competitors do.