I like fertility magazine, the new mini mag from Pacific Magazines. I like that it’s small and easily placed on the counter as an impulse line. This is where we have it in-store. We also have copies placed above pregnancy magazines in a small acrylic unit.
The $1.95 price point is good, playing into it being an impulse item at the counter. Above $2.00 would be a challenge.
I like the idea of single topic mini mags as a way of driving incremental business on impulse at the counter … as long as a bunch of publishers don’t do this and we become cluttered.