Beanie Kids works a treat with collectors. The range also works well for people looking for a gift. Both good things to like about the range. But what I really love is the unexpected sales, the bonus sales. Like the customer who wants an Australiana item. There it is … in the Beanie Kids range.
Products which serve multiple purchase purposes are treasured in retail, especially if they can add to an existing basket and therefore drive shopper efficiency.
Smart newsagents with Beanie Kids know the range so they can say yes more often to shopper queries.
This is not a paid ad. It’s an unrequested endorsement from a happy retailer.
Yes I must say I would have liked to retail this product in the shop but because the gift shop has them around the corner from me I can’t have them.
Although I can have the non collector Ones and have passed on that atm.
I like product where I can that forms a habit.
What are peoples thoughts on ranging the non collector Bennie Kids would it still drive repeat traffic for the product or does it need to be the chance at finding that rare BK?