Sales of Zoo magazine have been stronger than usual this week and I put this down to the different look – the different colours in the cover design make it more noticeable – and the news stories and commentary around the cover shot of Olympian Lauryn Mark posing with a gun. I’d be interested to hear if others have experienced an uplift in sales. I hope so. I like people purchasing a title they don’t purchase regularly.
We sold out in a matter of hours. The Lauryn Mark story was very popular here in Melbourne.
Sales are excellent almost sold out (1 left).
I can not help reflecting on the 2 swimmers who got photographed with Guns in the US and the reaction to that compared to this one. I can see how the publishers of Zoo are trying to ride on the earlier reaction/publicity to the swimming pair. As shown by Darell Lea any Publicity is good publicity for sales.