Network Services has streamlined its communications with newsagents and they are keen for feedback from newsagents. The new comms, Network News, takes a fresh approach at sharing information. Here’s what they have to say about Network News:
Network have been doing a lot of research to try to improve their communications and one of the outcomes is their new Weekly Newsletter “Network News”.
Network News was designed by Newsagents for Newsagents. Over 600 Newsagents and influential industry partners have contributed to refining this promotional communication.
1. The main findings/changes in their research led to the below changes:
- Reducing the number of emails (consolidating the majority of promotional emails into this single weekly form – reducing promotional emails by more than 40%)
- Reducing the size of emails (changing formats and restricting image sizes – reducing size by almost 60%)
- Making communications newsagent relevant (avoiding talking to the end consumer)
- What is it?
- Where should it sit?
- What is special about the issue?
- How is traffic being driven to newsagents?
Network have also included NETonline helpful hints that may benefit many agents. Branded “Delayed Billing” products to ensure agents are aware which products aren’t charged straight away. Direct click-thru to more information or required page of NETonline.
What do you think?