This past Friday, Saturday and Sunday we have had Better Homes and Gardens and Australian iPhone placed between newspapers. The BHG placement is easy – we do this every weekend and love the reward of sales from this location. I decided to place Australian iPhone here because of the free iPhone case with the magazine. It’s a freebie ideal to the target shopper.
Now that it’s Monday we will switch the titles here as we see a different shopper through the week. What we place here depends on a mid morning review of the new titles in and their covers.
Every second week-end we find a baking recipe out of BHG or the AWW and give samples to our customers. Not only does this help drive sales but builds customer relationships with existing customers and new customers. We advertise our ‘baking’ on Facebook and our Website. The Lime and Coconut cake from BHG this week was a ‘big winner’.