AdNews is reporting that Fairfax hopes to migrate The Sydney Morning Herald and The Age to compact format ahead of the target date of March 2013. I’d like to see this. The fanfare of switching to the new format would provide an excellent opportunity to shin a light on the titles and hopefully drive some over the counter engagement.
I remember when the NSW Newcastle Herald moved to a compact size (tabloid) and sales and readership increased significantly. So a rejuvenated SMH and Age may be just the shot in the arm needed to engage and drive sales.