We are promoting the latest issue of The Australian Women’s Weekly with this display at the front of one of my newsagencies. We also have the magazine featured in its usual location and placement in a third high-traffic location through the first week.
The question we have is whether katie will generate sales. The talk across the counter is that people are not as interested in her and Tom cruise as we might have thought.
Who knows … our placement activity shows that we’re doing everything we can to make the most of what he hope will be shopper interest in Katie.