ACP Magazines and newsXpress are running an exclusive GO GREEN AND GOLD promotion for the next four weeks with four entertainment systems on offer as prizes (valued at over $17,000).
The photo shows one of three locations in-store promoting the competition. We are promoting different titles in different locations. In the photo we are promoting the men’s titles associated with the competition – in the men’s area of the business.
This floorspace we have in our men’s area is special to me. It’s a place we get to feature titles with less competing for attention around them. It’s like we can talk directly with our male customers.
While not an official Olympic promotion, the GO GREEN AND GOLD theme is timed to leverage national pride. The campaign runs for four weeks and will use a number of external activities to drive traffic in addition to in-store displays to drive basket depth.