We are promoting the latest issue of family circle magazine with this display in-location and several other activities including placement with women’s weeklies, featuring it at the front of the store and time on the counter over the next few weeks.
With a sell through for us of 97%, family circle is a terrific success. I put this success for us down to a mix of the product being excellent and us making sure that shoppers see title title through our various activities. Our hard work pays off in sales.
family circle is not always a destination purchase for shoppers – probably because it is not monthly. This is where we, as magazine specialists, need to play our role and chase sales. In our case, this work is working a treat.
I would have given this title a better go, but it arrived on the last delivery day of the month, which is a little rich for a quarterly.
Peter we sell around 75% of our stock i the first 30 days so its cash flow positive.