The Gift Fair and Home and Giving Fair start in Melbourne today. These are two excellent events for newsagents to attend. Indeed, if last year is anything to go by, we should see between 700 and 900 newsagencies represented on the floors of these and related events over the next five days.
Plenty of these newsagents will be there for the full five days … yes, there is that much to see and that much value to gain.
My newsagency software company Tower Systems has been exhibiting at this event for five years now. From the first fair we realised the value of this event in reaching out to newsagents as it was the more proactive newsagents who attended. It’s been a contributor to our growth over the years.
Newsagents who embraced gifts five and more years ago are leaders in the newsagency channel. Many of them will be back in Melbourne again this year, looking for new products – often products you would not associate with a newsagency.
Based on people I have spoken with I expect to see plenty of newsagents at the events this year for the first time.
There will also be gift and homewares business owners at the fairs attending and sharing wonderful insights with newsagents. these are people we can learn from by networking with them and talking business. That’s bonus value from attending events like we have have in Melbourne over the next five days.
Maybe I’ll see you there. Tower is located at the Melbourne Showground venue.
THE KEY QUESTION OF THE DAY IS WHERE IS THE SUNDAY TIP ?
🙂
haha. coming. Sitting here now working on it.