Newsagents should check out the latest TV commercial for Feast magazine. Like any good ad for a magazine it pitches what’s special about this issue. Knowing this can help us in our pitch to our customers.
Too often we are passive in selling magazines, expecting the titles to do this themselves by placement on the shelves. Knowing more about a title can help us guide shoppers. Feast is one such magazine. I know customers I have introduced to the the title who have become regulars. They love it and the food journey it takes you on.
The latest issue of Feast is a real treat from the stunning cover shot (lemon tart!) to deep inside the magazine. It’s a title we should sell easily in that serious magazine shoppers still come to newsagents more so that supermarkets. We should chase this business – with excellent product knowledge. Getting your staff to see the TVC is a good start. Next, check out the magazine.
….and from page 117 a stunning article on Deception Bay, we have it out the front of our store.
Such a pity, ours have a little blue mag attached to the front, ruins the cover impact IMO