The magazine sales audit results published late last week make for difficult reading for some publishers and good news for others.
You can read the monthly results here and the weekly results here.
From a newsagents perspective, I’d like to concentrate on several items of interest from the audit results.
- Frankie. Yep, another audit with excellent success. I am confident newsagents can grow sales further with better placement and in-store support.
- Famous. The best result, again, out of all the weeklies. This is another title newsagents could do better with. Where do you place it? It’s growing so maybe you should spend some time supporting the title and getting more growth of your own.
- Runners World grew sales by 17.4%. The message here is the importance of special interest, niche, titles.
- MasterChef magazine sales fell 36.7% – a massive fall. The lack of engagement by the title with the TV franchise makes me wonder what their plan is. It’s like someone is killing the magazine.
- Zoo Weekly sales fell 22.9% on the back of a period of considerable promotional activity. This is a title where I’d like to see the sales breakdown for newsagencies versus other channels.
- Garden magazines, Burkes Backyard and Your Garden saw significant declines while Better Homes & Gardens maintained status quo – a good result among the monthlies. Australian House & Garden grew sales 6% – an excellent result.
Overall, special interest titles are good for us to spend out time on. They are where we can demonstrate out point of difference and drive better sales outcomes.
May be the drop in sales can be put down to the down grade in the servo coles shell. we are going foward the the weeklies
yes, this is why it would be good to see data by channel.
May be they should have looked after their core outlets a bit more ,had 1400 pockets now 900 got other thing to sell Will not go back to that, expanded stationary gifts books dvd all replaced mags geting there pay back