Check out the display we have at the front of one of my newsagencies for Better Homes and Gardens out today.
The team here had this display up yesterday, teasing shoppers for the opportunity of this new issue.
While you have to be careful with promoting a new issue while the old issue is still on display, for a monthly the day before it can work … as it did here. I love this initiative and that it was taken without direction.
We know from the last audit that BHG did not experience the sales drop of other titles. It’s a good title to promote like this and place tactically on the weekend (from Thursday night) with newspapers and or at the counter.