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Promoting the brand

We have these two Homespun titles next to each other in our high-profile quilting and crafts section. It makes sense as the shopper looking at one will usually browse the second … and that’s the best step toward a purchase.

Australian Homespun is a hero product in this category. The actual placement of the two titles in the photo is the bext in the category. Note that the full cover is on display. I consider this to be important for craft titles showing off the goal of engaging in the hobby.

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