We are promoting the just released Internet Security magbook with newspapers as well as with our tech magazines.
I suspect the newspaper location will work well as it’s the type of title people with an interest in online security will purchase on impulse. This is not a title people will visit seeking out – hence our placement in a high traffic impulse location.
We need more titles like this, titles that reinforce magazine range as a point of difference. Newsagents will reject special interest titles like this at their peril.