Travellers through the Qantas terminal of Sydney airport can get $5 off selected magazines if they purchase their food at a participating food vendor. There is already the ACP buy 3 for $10 deal.
I still think the best magazine promotion is the Magazine Club Card I launched in mid 2004. Buy 11 magazines over 8 weeks and your 12th magazine is free up to the value of $10. This drives shopper loyalty to the business and engagement with the whole of the category. The discount is earned by above-average behaviour.
Mark,
Who are at it as well see http://www.livingsocial.com/cities/1055/deals/448328-who-weekly-subscription
Retail value $249 subs price $99 for 51 issues – if only newsagents should by at this price!!!
who
Hey Mark. I think the point of this promotion was to encourage people to use the food court more than encourage customer loyalty to the news agency.
Jo I think that’s what I wrote about.