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Western Australian retailers dealing with Sunday trading

Newsagents I spoke with in Perth on Monday has mixed reviews of Sunday trading which started this past weekend in Western Australia.  Some were thrilled with the sales while others were concerned that labour costs would see it loss-making day for them.

While I do wish there was a solution to paying double time on Sundays (we should support Nick Xenophon’s private member’s bill on this) we need to structure our businesses for success.

Sundays are an opportunity, especially in shopping centres and on busy high streets as they bring traffic we would otherwise not see.

  • Greet your customers. With so many new faces on a Sunday you need to given them a memorable (in a good way) customer service experience.
  • Sunday deals. Consider Sunday only promotions. This shows the business as offering value and leverages the bonus traffic. Promote these outside your business.
  • Schedule Sunday work. Ensure there is work for your team if the shop is not busy. Bring forward some weekday work to Sundays.
  • Look at your data. Once you have some Sundays under your belt delve into your data and understand what’s different about this day.  I often see opportunities not available on other days of the week.

In any market with Sunday trading small and independent retailers like newsagents need to suck it up and embrace the opportunity.

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Newsagency management

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