A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The bookazine / magbook opportunity

I have written recently about the success we are having with magbooks – nice incremental business, selling out of some excellent titles.

Check out the photo I saw in an Airport store in Melbourne recently. Just terrific. Professional and compelling.  This display is what we aspire to in more stores for the bookazine / magbook products.  We are working with Network on these titles.

I like the fresh pitch of these – they show the products in a non-traditional light.

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magazines

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