The photo shows part of the Father’s Day pitch at the front of one of my newsagencies. This is a carefully considered and co-ordinated pitch at this side of the entrance to the business.
We have part of our Hallmark Father’s Day card range on show on the left, MANSPACE magazine in the middle and The Blob iPhone stand on the right.
We are using the two unique products on the right to show Father’s Day products unique to our business. Being different is important as people like to buy items not available in mass. Being different also means little or no price pressure.
We have a double display of Father’s Day gifts on offer facing into the mall.