Every newsagent has stories of unusual questions asked by customers. This question, can you recommend a gift for a terminally ill male?, was a surprise because of the dark certainty embedded in the question.
It’s the kind of question you remember.
It’s the kind of question more likely to be asked in a newsagency than in a petrol outlet, convenience store, supermarket or some other major retailer. It’s a question shoppers will feel more comfortable asking in their local newsagency.
Having an answer for this question and all manner of tricky and often personal questions is a point of difference many of us live in our newsagencies and while we can’t necessarily bank the results, there is comfort in the comfort customers have in asking us these questions.
Our customer left happy with the magazine we suggested as the ideal gift.