This is another display we have in-sore promoting the FIJI trips on offer thanks to a competition being run by Pacific Magazines in newsagencies.
We are promoting the competition in several locations to make the most of the opportunity – here, next to newspapers and with the magazines themselves in their usual location.
It’s our experience that promoting a major prize in several high-traffic locations in-store at once works better than one big display. This is more likely to deliver the sales uplift we want.