I have received several emails over the last couple of days querying why we are promoting Smith Journal so prominently. The answer is simple: it sells well. Our sales so far are: 15, 17 and 13 – for issues #1, #2 and #3. It is popular with guys browsing the store. This is especially valuable since converting a browser into a shopper is vital to the newsagency retail model. Given the men’s magazines our channel sells, newsagents should be doing well with this title. The key is to let shoppers know you have it – this is what category specialists do..