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Fairfax covers-up Black Caviar headline

The Sydney Morning Herald today has the headline promoting a story about champion racehorse Black Caviar covered up with a stuck-on ad from Citibank. I can’t understand why they would promote a story on page one of the newspaper if they are going to cover the promotion in this way with an ad. I feel for the folks who worked on the Black caviar story and for the retailers who lost sales because people who may have purchased the paper for the Black Caviar story missed it. No matter, the story is free online.

I am grateful to a colleague for sharing the picture.

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newspaper masthead desecration

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