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When customers buy your collateral

We had a customer, a grandmother, in last week wanting to purchase one of our posters promoting The Blob – an iPhone / iPad / sat. nav. stand sold exclusively through newsXpress. She wanted the poster because her grandson is (lovingly) called Blob. She wanted the poster for his room as a gift.

We sold her an A1 poster for $10.00. She was thrilled. We were thrilled too.

I know we are not the only newsagency to be approached by customers wanting to purchase marketing collateral. We’ve had it before ourselves with One Direction and Bieber themed posters. This time we were especially excited as it’s a product no one else has and this request boosted the hype have been nurturing.

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newsagency marketing

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  1. mary

    Could you have just given her the poster??

    I have never charged a customer for posters. The Royal wedding were in huge demand and I got extra from my now extinct ACP merchandiser and gave them to the customers…

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  2. Mark Fletcher

    A couple of things mary: we had none spare and the customer was insistent. It’s the first time we have charged as you’d know form other posts here.

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