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Free coffee to attract shoppers

Check out the table at the entrance to a jeweller business I saw in the US recently. Free coffee for anyone who wants one.

Since it’s just inside the lease line there is no grief form the landlord.

It’s a nice touch, giving shoppers a message that this business is thinking abut them. Indeed, it was the only jewellery business, out of four in this mall, with free coffee on offer.

I know newsagents who do this with soup in the winter and iced water in summer. I like the idea and the customer service difference it represents. It’s something corporate stores struggle with getting right.

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Customer Service

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