Promoting Halloween at the front of the newsagency through school holidays has been working well for us as it attracts plenty of new shoppers to the business.
Once attracted across the mall to our business there is plenty else for first-time to see and consider in-store … and they do.
While there is some crossover between our Halloween range and that carried by others in the centre, we have plenty of unique product, a competitive price point and a more engaging display.
We are targeting at least 25% growth this year over last for Halloween. We have set ourselves up for this with more product and changes to our promotion of the season. The photo shows just part of our Halloween range.
With a margin of between 50% and 65% and with broad shopper appeal, it makes sense to use prime retail space at this time of the year to promote Halloween.
Clicking on the image will give you a larger version.
Another cool display! The kids must love this! Where do you get this stock from?