We moved reading glasses yesterday – down deep into our magazine department. While the glasses are selling well, we need the space at the front of the shop for Halloween and other promotions. Locating it with magazines makes sense as this is where shoppers are more likely to notice that they have an eyesight problem.
Wehad to move the reading glasses to a stand behind the counter because of people trying them on and leaving them on their head without paying
I am getting rid of glasses as they sell v slowly and we end up with unpopular strengths like 2.5 etc.
Interested to know how this move went for you? Did it work?
No change in sales. Still good.
Our sales went right up when we moved them into the card section.