While most magazine retailers treat their products as SKUs, we take care, moving stock around, leveraging opportunities we see as relevant to our shoppers. Food titles present this opportunity often. Take the current issues of donna hay and Cuisine. Both have terrific, delicious, covers – the best of current food titles we have in-store. We have made sure to place them at the front of the food section, at almost shoulder level – so the delicious food can be easily seen. Whereas supermarkets put titles in their design ate spot, we will place a title based on where this issue will work best for us and our customers.