Our sales of Country Update are patchy so we’re making them most of the Keith Urban cover shot on the latest issue by placing this with our weekly magazines. regulars here will know that this has worked for us before – placing relatively obscure titles with weeklies when they feature a cover subject with everyday appeal. Since urban’s appearance on The Voice on the Nine Network his popularity has risen – hopefully enough for us to sell this magazine to people who might otherwise not know about it. Every extra sale counts!