A blog on issues affecting Australia's newsagents, media and small business generally. More ...

No surprise as MasterChef magazine closed

NewsLifeMedia has shutdown MasterChef magazine as a monthly title according to The Australian this morning, switching to special themed issues when the TV show is back on.

As I have noted here previously, the magazine did not leverage the TV brand as it could have. Then, they devalued the product by widely giving it away.

2 likes
magazines

Join the discussion

  1. Brendan Mason

    This title went from a hero title to a flop after one season of sales. It should still be strong like BH&G which it rivaled when first printed but has been mishandled.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image