We decided to promote the latest issue of Dog’s Life magazine from Universal Magazines with newspapers for the weekend. We know we have plenty of dog lovers shop with us – based on calendar sales – and this is a title that rarely is given time in the spotlight. The bonus gift with the issue and the nice looking cover should give is some incremental sales for the few days we have it in this valuable space.
Newsagents need to do more of this – chase sales. We’re retailers after all. Too many of us see magazines as a chore. I understand why. It needs to stop.