News Queensland has written to QLD newsagents encouraging them to promote a Melbourne Cup deal to local pubs, clubs, restaurants, hotels, RSL’s, Surf Clubs, Golf Clubs or Bowls Clubs in their area. While distribution newsagents will benefit from the promoted deal, retail newsagents miss out. Many retail newsagents will run Melbourne Cup related promotions yet they are not offered an incentive to make a Sunday Mail or Courier Mail offer as par of this.
News Limited continues to ignore and disrespect retail only newsagents. these businesses can play an important role for newspapers if only publishers worked harder at developing relationships with us.
here is what News sent to newsagents along with a flyer:
Are you interested in picking up some extra sales for Melbourne Cup?
I have attached a form that you can use to approach any local pubs, clubs, restaurants, hotels, RSL’s, Surf Clubs, Golf Clubs or Bowls Clubs in your area who may be interested in receiving either the Sunday Mail or Courier-Mail from Sunday 4th to Tuesday 6th at 50% off.
How does it work?
a) Approach business and sell in offer (minimum 30 papers per day)
b) Fill in paperwork then fax to QN on 3666 8643
c) QN add these supplies to your stock for you to deliver on the required day
d) You invoice the venue at 50% off RRP
e) QN will credit your account. You will earn sub agent commission on each paper sold. There will be no returns.
I understand why they are promoting through this season to these businesses. It’s their loss that they don’t have a plan for retail newsagents too.
Is the problem that retail agent’s can’t chase up the business i.e. can’t contact the pubs etc to get the business.
Or is the problem that the retail newsagents will be paying more for their stock than the pubs etc will be because of the QN rebate
Blake it’s more the latter. Their opportunities for Melbourne Cup sales are as strong. Having such different pricing for the same product does not make sense to me and some of the newsagents affected.
Why discount something at the peak time for sales of that product?
There are some real DUMB people involved in the partners of this industry.
I like the title too!
What about a change of attitude and something like “We’re for rewarding YOU the Newsagent”!
Can now see why they can’t get anybody to deliver the newspapers up there in QLD!
I can`t for the life of me work out why any business “outside” the channel gets better deals than those in it. Can any Retail Agent remember getting more than 10% let alone 50% ?
I have said it before till I was blue in the face “I can sell more Papers if given the chance”, incentives like this would only enhance that feeling. I look forward to the day the Newspaper companies treat retail Agents as partners…..if it`s not too late by then.