We were fortunate to receive a floor display unit for promoting Better Homes and Gardens and we are making the most of it. We have placed the unit near the counter, next to our busy photocopier. After a week here we will place it at the front of the store, facing into the shopping mall.
We also have Better Homes and Gardens located with newspapers as well as in the usual location for the title. Sales are strong – we’re seeing excellent growth as has been the case for most of the year with this title for us.
I want to mention the display unit – it’s physically strong. This is important especially in the Christmas season with traffic up and things getting knocked about.