The current issue of The Australian Women’s Weekly is the first with a male on the cover in fifteen years. It will be interesting to see how much Hugh Jackman helps them move stock. We have been supporting the title with several locations including placement with newspapers. Sales are okay, no spike at this stage but it’s early in the on-sale.
Up through to the end of today we have AWW in four locations. That will be pulled back from tomorrow.
ive had positive comments from the customers, sales doing well
Marketing Hugh Jackman to women?… no risk there 😉