Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Supporting The Australian Women’s Weekly risky move

Mark Fletcher
October 28th, 2012 · 2 Comments

The current issue of The Australian Women’s Weekly is the first with a male on the cover in fifteen years. It will be interesting to see how much Hugh Jackman helps them move stock. We have been supporting the title with several locations including placement with newspapers. Sales are okay, no spike at this stage but it’s early in the on-sale.

Up through to the end of today we have AWW in four locations. That will be pulled back from tomorrow.

0 likes

Category: magazines

2 responses so far ↓

  • 1 rick // Oct 28, 2012 at 9:27 AM

    ive had positive comments from the customers, sales doing well

    1 likes

  • 2 Vicki // Oct 28, 2012 at 10:35 AM

    Marketing Hugh Jackman to women?… no risk there 😉

    4 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image