There is no better example of how authors can embrace social media than what Children’s author R. L. Stine, author of the Goosebumps series, did with a Halloween story published yesterday. Check it out. Across a series of Tweets to his 61,000 followers he told a terrific story for Halloween.
How is this relevant to newsagents? The world is changing, our world is changing. This story illustrates it. A couple of years ago we would have laughed at the idea of what R. L. Stine has just done.
We need to make sure we worry about the right things and embrace change for our benefit.