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Promoting Melbourne Cup connections

We are promoting That’s Life at the counter as part of a range of Melbourne Cup related promotions in-store this week and next. The $30,000 race-themed price is a perfect opportunity to pitch the title for impulse purchase and that’s what we are doing with this counter placement as well as heightened promotion in the usual location for the title. We have other Melbourne Cup themes promotions too.

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  1. nathan

    another good impulse purchase product for today are any horse/racing calender’s,
    all the best for today’s sales.

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