Several times recently people have raised the question here about the value of carrying magazines that don’t cover their costs. Here are two magazines not currently paying their way for us but magazines I choose to carry because they show off our range and make for good impulse purchases by those interested and as gifts.
We are giving MANSPACE and SHAFT extra support by placing them so the full cover of each is on show.
One of our value propositions is to offer a competitive magazine range. To achieve this we need range and a competitive presentation. Yes we can and should argue about margin and supply. However, we should also chase incremental magazine business where we can. Good growth is achievable from fringe and smaller market titles.