We are giving the launch issue of Family Health extra space for the first week to give it a chance to be noticed. While launching any magazine is a challenge, this one is entering a competitive segment and apparently with little in the way of in-store support. When we pare back from three pockets to one next week (every pocket is expensive in a shopping centre newsagency) we will co-locate with weeklies or newspapers for a week to give it another opportunity to find buyers.
From the Publisher of Family Health magazine
We believe Family Health magazine offers newsagents the opportunity to achieve incremental sales. It’s certainly not a me2 title, so your positive comments and supportive actions are very much appreciated Mark. Thank you.
We supplied posters to Gordon and Gotch for in-store displays. If you haven’t received any I can have some posted directly to you. Just let me know at david.kettle@globepublishing.com.au.
Again – many thanks for your support.
David Kettle