Famous delivered 2.5% year on year growth in the July-September audit results just out. Grazia dropped 10%, Woman’s Day 6%, New Idea 1% and Take 5 and That’s Life 10% each. Check out B&T for more details. I suspect we will se one or two more titles go the way of Australian Good Food shortly as sales volumes are unsustainable.
What we need to take away is the growth for Famous. We should check our sales and see if we are benefiting from this. It’s an opportunity.
Also, benchmark your sales for Woman’s Day and New Idea and see if your figures match the audit. As B&T notes, the recent New Idea campaign and refresh of the product are paying off.
Full “Marks” to you Mark. I could never look at a set of horrible numbers like that and take something positive out of it. Guess that’s why I got out several years ago when I suspected these sort of numbers would soon arrive.
Former, at the store level there is plenty positive. Year on year growth in the last quarter of close to 10% is great news.