Since late last week we have been promoting tech magazines with weekly titles. I selected a range of titles I felt would appeal to the weekly magazine shopper.
In four days we have seen some product sold from here. I suspect that these purchases have been on impulse and because of the positioning of these titles away from their usual location.
If you look inside each of these magazines you will see that they are aimed at everyday readers and not geeks. This is why promoting them outside the usual geek location is important for us.