We has a spare spot in between our everyday pen range and general stationery and decided to fill it with a second display of plush. This is co-location in that these same items are in our permanent plush department at the front of the store.
This display is situated where shoppers will see this display if they are heading to newspapers located nearby.
It’s part of our plan to make the most of key traffic generators for the business.
I like the placement of plush on the wall. This display we have done is a fraction of what we could do … I want a wall stuffed with plush so it looks like it is bursting out toward shoppers.