We have the Better Homes and Gardens floor display unit a metre in from the lease line, facing into the mall. This is one of three locations from which we are promoting the latest issue and the prior issue of BHG. We are also promoting Feast and the BHG Christmas Cookbook on the stand.
While space is at a premium, we are committed to keeping this stand in this location for the next couple of weeks. It’s sturdy and therefore not prone to shopper damage. But more important than that, this stand works, it drives incremental business for us.