I was in a newsagency this afternoon and what I saw four different marketing messages on posters hanging form the ceiling, five different brands being promoted with signage on the walls and more brands (mastheads) partially obscured by boxes.
Posters, branding and signage should only be there to drive sales. They should be current and relevant to our shoppers. The more you put up the less visual value achieve for each.
A single poster by itself will most likely be wasted visual noise and achieve nothing for you or the brand you are promoting.
I have seen situations in newsagencies where fewer posters and signs result in sales growth.
I urge newsagents to stand inside their door today and see what they are presenting to their customers. Remove unnecessary visual noise, take down signs, posters and the like that have been up more than a couple of months – except for the brand of the store itself. Old signs make your shop look and feel old.
The owner of the newsagency I was in did not realise the number of old messages facing shoppers.
I agree 100%. Visual noise in a newsagency costs you sales. We like to keep it simple and clean
Best bit of advice I got about store blindness is to take a photo of the shop from inside the doorway and then take a good look. You will be surprised at the things you did not see from just standing there. show the pic to others and let them tell you what tjhey see.
Luke I like the idea of having a pic to show others. This could be very eye opening.