This photo of my newest newsagency shows the view across the shop to the counter and the rear wall. It shows part of our gift range. This is situated between our card department and the counter. We have gone with smaller display units to enable us to create clusters of displays targeting specific interests.
The floorspace allocation for this new newsagency has been done taking on board much of what I discuss in my Newsagency of the Future workshop. While we remain supportive of traditional newsagency categories – magazines and newspapers – we are using cards, gifts and plush to pull in traffic from the mall and to help us get to an above average (for a newsagency) overall GP.
The shop itself is 150 sq m. This is at the upper end of what I’d go for in a shopping mall.